Salt Lake City hosted more than 10,000 doTERRA attendees in September 2025 for the company’s annual Global Convention. The three-day event centered on a theme of empowerment and featured keynote speaker Mel Robbins, the best-selling author known for her work on personal development.
Product launches occupied a prominent place on the agenda. doTERRA unveiled four new offerings, each addressing specific wellness needs. RevitaZen+ Advanced Organ Detoxification Complex combines clinically studied botanicals with essential oils in a dual-chamber capsule format. RevitaZen Detoxification Blend provides an aromatic approach to the same function. A USDA Organic Castor Oil expands the company’s carrier oil lineup. PastTense Stick + Sweet Gum offers portable tension relief.
Maquel Shaw, doTERRA’s executive vice president of marketing, positioned the gathering as more than a commercial exercise: “Our convention is about more than products, it’s about community and empowerment. We are thrilled to introduce these innovative new offerings and gather with our Wellness Advocates in Salt Lake City.”
Interactive experiences complemented the main sessions. The Lab allowed attendees to participate in product development and create custom items to take home. The convention floor featured hands-on demonstrations where visitors could explore essential oils and test new products.
Philanthropy wove through the event. More than 850 participants assembled nearly 20,000 hygiene relief kits for crisis distribution. A live fundraising experience during the Friday general session raised over $20,000 for Rising Star Outreach, which doTERRA matched.
The company announced that Global Convention 2026 will take place in Orlando, Florida—the first time in company history that the annual event will leave Salt Lake City.
Recognition for doTERRA arrived earlier in 2025 when Verify Markets awarded its Market Leadership Award for exceptional achievement in the aromatherapy and essential oils sector.
Holiday initiatives extended the convention’s momentum. The Together Touch essential oil blend returned for a limited time, with $20 from each purchase supporting the Healing Hands Foundation’s global programs.